Minimalism with character
In the design, I used only two carefully selected fonts and a black and white color palette, including photographs. The only colored element is purple, which highlights important elements like CTAs and headings. This restraint in design creates clean space for the client's texts and allows them to shine.
Typography
Working with text is not just about content - it's also about its visual presentation. Therefore, I paid special attention to typography. The CTA "I want extraordinary texts" with characteristic underlining became a distinctive element of the website that immediately captures attention.
Highlighting important information in the brand presentation.
Clear pricing
I processed the pricing as an interactive table with subtle CSS effects. When hovering with the mouse, rows slightly enlarge, which helps with orientation and gives the static table a dynamic dimension. Subtly different backgrounds of individual sections then help in quick orientation between services.
Email marketing
In addition to the website, the client wanted to prepare a complete email solution in MailerLite. I set up DNS records for optimal deliverability, verified the domain, created/prepared forms for newsletter and e-book (future short story collection), automation for e-book distribution and welcome series. Forms are elegantly connected with CTA elements on the website.
Blog for regular content
The blog is designed so that the client can easily add new content through the Gutenberg editor, while the visual style is firmly defined in Oxygen. This ensures design consistency across all articles. Blog articles can be filtered - according to two main blog categories.
The website is not just a service showcase
The website is not just a service showcase - it's a comprehensive marketing tool. From blog articles, service offerings, to email marketing, every element of the website has its place in the potential client's journey.
Looking for a minimalist web solution? I'd be happy to help you create a website that:
- Lets your content shine
- Is elegant and functional
- Connects marketing channels
- Captivates visitors at first glance
Let's discuss how a website could help you specifically.