Optimisation of WordPress Websites
Without maintenance, even a ship starts to leak over time. I'd be happy to help fix your web vessel too.
My 5 years of experience with WP websites and 9 years of experience in research departments, where good knowledge of technology was considered a “tool”.
You'll get an individual proactive approach. I can truly immerse myself in your project.
I share the work progress with you in Notion and record tutorial/explanatory videos.
Measurability: at the beginning of our collaboration, I'll prepare a proposal documenting the initial state and specifying concrete results we'll achieve on the website.
Save money on “patching” unsatisfactory solutions with more plugins (like speed plugins) or on more powerful hosting.
Security: I'll secure your website, so you won't lose customer trust, orders, or sensitive data.
Leave the technical stuff to me (https, SMTP, on-page SEO, security, etc.), while it might give you a headache, I enjoy it.
Offer of services
Website update including all its components. Fixing incompatibilities that may appear when upgrading to the latest versions (abandoned plugins, custom functionalities in themes and custom plugins).
I'll slim down your website so it reaches green numbers in Google Page Speed Insight. How? By reducing the number of plugins, removing unused JavaScript, CSS and fonts, reducing images... but the approach is individual for each website.
Backups, security, improvement tips.
Price: from 70 EUR
Design customisation, functionality extensions, fixes, PHP version compatibility solutions, etc.
You're growing, along with your website, and needs for changes arise. Custom plugins or child themes that someone once programmed but no longer maintains need to be modified.
Price: from 70 EUR
Moving from one hosting to another and fixing any issues. Domain redirection, https setup.
Price: from 35 EUR
Website update, plugin audit (including MU plugins), database cleanup, finding and fixing problematic plugins/code.
Unlike the website update and speed optimisation offer, I don't address image sizes, etc.
Price: from 70 EUR
Request a proposal.
Collaboration process
The proposal specifies concrete website improvements. Example of website optimisation proposal. In terms of loading speed: reduction of transferred data, CSS, and JavaScript.
The proposal includes a final price (unless we change the scope during the work, e.g., by requesting different/new functionality) and delivery date.
After approving the proposal, you'll provide (or create - don't worry, I'll guide you) login credentials for WordPress and hosting.
Before I start anything, I back up the website.
First, I'll perform a plugin audit and assess whether the website needs to be moved to a development hosting (usually yes).
I delete unnecessary plugins, move simpler functionality to a custom plugin.
I update everything (plugins, themes, WordPress core, PHP).
I optimise, conditionally load CSS and JavaScript based on page usage, and address other issues.
Verification that everything works as it should. Handover (moving the website to production) and invoicing.
During optimisation, I report everything in a shared document, where I also record further possible improvements or issues worth addressing.
Whether you resolve them yourself or we agree on further work is up to you.
Examples of optimised websites
Case Study 1
I updated everything, optimised images, enabled compression, set up backups and secured the website. I also needed to go through the child theme functionality, where many parts were no longer needed.
Total data loaded dropped from 4.52 MB to 1.06 MB after optimisation;
CSS loaded dropped from 553 kB to 130 kB;
JavaScript from 1.28 MB to 82 kB.
Website score in Google Page Speed Insight increased from 43 to 96. In Yellow Lab Tools, the score increased from 51 to 88.
Pursuing a better result (Yellow Lab Tools) no longer made financial sense (the child theme would need significant modifications).
Price was 6,000 CZK.
Case Study 2
I updated the plugins. The website broke - the reason was custom theme functionality tied to one plugin's code. I fixed the code, optimised images, set up backups and secured the website.
Delayed emails started arriving immediately after setting up SMTP and SPF, DKIM, and DMARC.
On the now functional website, I added code that generates payment QR codes based on order amounts, and the same code is sent in the order confirmation email (not for card payments, of course).
Although speed wasn't the goal, the Google Page Speed Insight score improved from 77 to 98.
Price was 7,000 CZK.
Case Study 3
I updated plugins, theme, WordPress, upgraded PHP on the server, increased PHP RAM limit on hosting, and cleaned the database of tables from plugins no longer on the website.
The admin area sped up so much that phase 2 was no longer interesting for the client.
Price was 2,500 CZK.
How website optimisation helps your presentation
Your website's organic discoverability will increase, which can lead to more opportunities. For Google search, speed is a key metric.
The website will be more readable for AI chatbots. This contributes to a higher probability of your website being cited and thus a higher probability of visits.
The amount of transferred data will decrease. This speeds up website loading.
Save time: you can focus on your business without worrying about the website's state.
You're not alone. You'll find a partner in me who will help guide you through the ever-changing digital waters.
What clients wrote about working with me
spelling advocate, copywriter, proofreader
It loaded slowly and was very reluctant to let me make edits and new posts. And what good is a website that doesn't run?
Tomáš examined my website, clearly proposed a treatment plan, and kept me informed about every step. And when he spotted a problem outside the defined scope, he pointed it out and offered a fix.
My website is leaner by several plugins after Tomáš's intervention, updated, and therefore significantly faster. And that without having to give up any features. Plus, I have a few structural tips to think about gradually. Thank you.
zero-waste shop owner
budgetbakers, personal finance management app
More references at Na volné noze.
Can't it happen during optimisation that the agreed proposal can't be fulfilled?
The proposal (especially the price) prepared at the beginning stands. Of course, if any “skeletons in the closet” appear during the work, I communicate everything in time and we handle it individually based on the situation.
Won't my website break?
Probably yes. But no worries - I make a complete backup before starting work. I also work on a development copy outside the live website. This way I catch unpredictable errors that may occur during updates/maintenance.
Invest in your website. It will pay you back many times over.
