WordPress Optimisation

Is your WordPress website not as fast as it used to be after a few years of operation? The public part still works more or less, but the admin area is really dragging?

Without maintenance, even a ship will start leaking over time. I'd be happy to help you fix your web vessel too.
Ikona radaru
In solving problems, I use my analytical skills gained during 9 years spent in research departments in the field of radar technology and of course from experience with dozens of websites that have passed through my hands.
Tvorba webu svépomocí s návody na internetu
You'll get an individual proactive approach. I can truly immerse myself in your project.
You'll be informed about what's happening with the website and where it stands in the optimisation process. I share progress information with you in Notion and record instructional/explanatory videos.
Measurability: at the beginning of our collaboration, I'll prepare a proposal where I document the initial state and specify the concrete results we'll achieve on the website.
You'll save money on "patching" unsatisfactory solutions with additional (such as speed-boosting) plugins or on more powerful hosting.
Security: I'll secure the website, so you won't lose customer trust, orders, or sensitive data.
Leave the technical stuff to me (https, SMTP, onpage SEO, security etc.), while it might make your head spin, I enjoy it.

Service Offerings

Website Updates and Speed
 Optimisation


Website updates and all its components. Fixing incompatibilities that may appear when transitioning to the latest versions (abandoned plugins, custom functionalities in templates and custom plugins).

I'll streamline your website so it achieves green numbers in Google Page Speed Insights. How? By reducing the number of plugins, removing unused JavaScript, CSS and fonts, optimising images... however, the approach is individual for each website.

Backups, security, improvement tips.

Price: from 65 EUR
Customization/Extension of WordPress Template and Plugin Functionality

Design customization, functionality extensions, fixes, compatibility solutions with new PHP versions, etc.

You're growing, your website grows with you, and the need for changes arises. Custom plugins or child themes that someone once programmed but no longer maintains need to be modified.

Price: from 65 EUR
Hosting Migration

Transfer from one hosting to another and fixing any issues. Domain redirection, https setup.

Price: from 33 EUR
Administration Speed-Up

Website updates, plugin audit (including MU plugins), database cleanup, possibly finding problematic plugin/code and fixing it.

Unlike the web
site updates and speed optimisation offer, I don't deal with image sizes etc.

Price: from 65 EUR

And various combinations. Contact me for a custom quote.

Course of cooperation - what awaits us?

In the proposal, I specify concrete website improvements. Example of a website optimisation proposal. In terms of loading speed: reducing the amount of data transferred, CSS and JavaScript.


The proposal includes a final price (unless we change the scope of work during the solution, for example by requesting different/new functionality) and implementation date.

After approving the proposal, you'll provide me (or rather create - don't worry, I'll guide you) with login credentials for WordPress and hosting.
Before I start doing anything, I back up the website.

First, I'll conduct a plugin audit and assess whether the website needs to be moved to development hosting (usually yes).

I delete unnecessary plugins, move simpler functionality to a custom plugin (plugin with custom functionality).

I update everything (plugins, themes, WordPress core, PHP).

I optimise, condition the loading of CSS and JavaScript based on page usage, and solve other bottlenecks.

Check that everything works as it should. Website delivery (moving the website to the live site) and invoicing.

During optimisation, I report everything to a shared document, where I also record further possible improvements to the website or shortcomings that would be good to address.

Whether you solve them yourself or we agree on further work is up to you.

WordPress optimization process infographic showing 5 steps: offer preparation, project initiation, analysis, "big bang" implementation, and delivery with road path design.

Examples of optimised websites

Optimization example 1

The client's request was: speed up the website (service presentation and blog), but maintain the current solution, which was built on Gutenberg with the Stackable extension.

I conducted a plugin audit, transferred the website to my development hosting, where I deleted unnecessary plugins, moved simple functionality from plugins to a custom plugin.

I updated everything, optimised images, enabled compression, set up backups and secured the website. It was also necessary to review the child theme functionality (derived theme with custom website functions/styling), where many parts were hidden that were no longer needed.

Total loaded data dropped from 4.52 MB to 1.06 MB after optimisation;
amount of loaded CSS dropped from 553 kB to 130 kB;
JavaScript from 1.28 MB to 82 kB.

The website score in Google Page Speed Insights increased from 43 to 96. In Yellow Lab Tools, the website score increased from the original 51 to 88.

Pursuing a better result (Yellow Lab Tools) no longer made financial sense (the child theme would have to be significantly modified).

The price was 245 EUR.

Zlepšení výkonu webu - ukázka optimalizace webu na WordPress

Optimisation example 2

Zlepšení výkonu webu - ukázka optimalizace webu na WordPress

The client's request was: update the website (small e-shop), solve email delivery issues that were arriving with delays, add payment QR code to the thank you page and to the order confirmation email.

I conducted a plugin audit, transferred the website to my development hosting, where I deleted unnecessary plugins and themes, moved simple functionality from plugins to a custom plugin.

I updated the plugins. The website broke down, the reason was the custom theme (child template) functionality was linked to code from one of the plugins. I modified the code, optimised images, set up backups and secured the website.

Delayed emails started arriving immediately after setting up SMTP and SPF, DKIM and DMARC.

On the already functional website, I added code that generates QR codes for payment according to the order amount and the same code is then sent in the order confirmation email (not for card payments, of course).

Although speeding up the website wasn't the goal, there was also improvement here from 77 points in Google Page Speed Insights to 98.

The price was 285 EUR.

Optimisation example 3

The client's request was: speed up the WordPress administration (not the public website).

I proposed two phases of work. In the first one, I conducted a plugin audit, transferred the website to my development hosting, where I deleted unnecessary plugins and themes, moved simple functionality from plugins to a custom plugin.

I updated plugins, template, WordPress, upgraded PHP on the server, increased PHP RAM limit on hosting and cleaned the database of plugin tables that were no longer on the website.

The administration sped up so much that phase 2 was no longer interesting for the client.

The price was 100 EUR.

How website optimisation will help your presentation

Tvorbou webu to nekončí: další služby kolem webu
Your website's organic visibility will increase, which can lead to more opportunities. For Google search, speed is a key metric.
The amount of data transferred will decrease. This naturally affects loading speed, but also the speed of website display in areas with slower internet.
You'll save time: focus on your business activities without worrying about your website's condition.
You're not alone in this. You'll find a partner in me who will help guide you through the constantly changing digital waters.

What clients say about working with me

Alžběta Vintrová
grammar apostle, copywriter, proofreader

I turned to Tomáš because my website was losing steam after four years of operation and constant additions and expansions.

It loaded slowly and let me into edits and new posts very reluctantly. And what good is a website that doesn't work?

Tomáš examined my website, clearly proposed a treatment plan, and informed me about every step. And when he spotted a problem outside the designated area, he pointed it out and offered a solution.

My website is several plugins leaner after Tomáš's intervention, updated, and therefore significantly faster. And all this without having to give up any functions. On top of that, I have some structural advice to gradually think about. Thank you.

Štěpán Cipra
owner of package-free store

Tomáš put together my outdated website. Communication was fast and he always immediately explained all the steps taken. Thanks for the cooperation.

Logo budgetbakers
Tomáš Zdražil
budgetbakers, personal finance management app

Tomáš processed our assignment quickly and with the agreed quality. His communication was efficient and led to a positive adjustment of the assignment, which saved us further resources in the future. Our originally one-time intended collaboration turned into a long-term one.

Can't it be discovered during optimisation that the agreed proposal can't be fulfilled?

The proposal (primarily the price) prepared at the beginning is binding. Of course, when some "skeletons in the closet" appear during the solution, I communicate everything in time and we then solve it individually according to the situation.

Won't my website fall apart?

Yep, probably it will. But no worries - before starting any work, I make a complete website backup. I also work on a working copy of the website outside the live site. This way I can fix any unpredictable errors that may occur during updates/maintenance.

Invest in your website. It will pay you back many times over.

Web jako jedna z nejlepších investic
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